Rethink Carbon

Rethink Carbon

Rethink Carbon is a climate tech startup company based in Aviemore, created from the Scottish Government CivTech programme in 2021, with the goal of tackling climate change and biodiversity loss. Our mission is to empower every land manager, regardless of their expertise or location, to make informed and sustainable choices. Our focus is on developing software solutions that benefit nature, the climate, and local communities.

Our team has extensive expertise in cloud platforms, ecology, GIS mapping, and project management, all united by a passion for technology and nature. Co-Founder Mark Caulfield has built large platforms for organisations such as NatureScot, SEPA, and AI based companies, while Co-Founder Zoë Russell has a PhD in Grouse Management and has previously worked at NatureScot for 16 years. Freddie Ryan has worked with land managers for over 10 years, providing advisory services for land use change.

We have built a strong network of relationships with key stakeholders such as the Scottish Government, NatureScot, Scottish Forestry, Ordnance Survey, Registers of Scotland and IUCN amongst many others, ensuring we are up to date with the latest in regulatory and industry developments.

Rethink Platform Highlights:

  • A one-of-a-kind solution tailored for Scottish land management, seamlessly integrating over 100 spatial datasets and aligning with local policies, grants and frameworks to provide unparalleled insights for sustainable land use.
  • Its Application Programmable Interface (API) architecture enables effortless integration with any existing software systems, while flexible data-sharing options give users full control over their information.
  • Growing integration of nature capital models including the Woodland Carbon Code, Peatland Code, and Agri-Environment Climate Schemes, helping users identify and plan out land-use opportunities.
  • Community engagement is at its core, providing the tools to engage with local communities through sharing plans, gathering feedback, ideas, and even citizen science data, bringing everyone into the journey toward a more sustainable future.
  • The combination of Scotland-specific data, cutting-edge collaborative technology, and community-centric features makes the Rethink Platform an invaluable asset for land managers seeking informed, sustainable decisions in the Scottish context.

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